attrition

User engagement is essential for the success of eHealth apps, yet effective engagement remains a persistent challenge. A new approach to addressing this problem has been proposed in November 2022 in a viewpoint published by JMIR Publications in the Interactive Journal of Medical Internet Research. In their publication titled “A New Approach to Enhancing Engagement in eHealth Apps,” Dr Oakley-Girvan and Dr Docherty from Medable Inc. propose a three-phase conceptual model to optimize user (patient) engagement with eHealth apps and comment on how the knowledge gleaned from psychosocial, behavioral, and cognitive science can be incorporated into this model to enhance user engagement. According to theRead More →