Hands holding a tablet with pictures of flags from Sweden and Norway showing a pouch containing a dark substance with an arrow pointing at a pouch containing a white substance

Source: Image created by the authors/PlaceIt. Copyright: The Authors/PlaceIt. URL: https://publichealth.jmir.org/2026/1/e85490 License: Licensed by JMIR February 13, 2026, Stockholm, Sweden: A new study tracking oral nicotine purchases in Sweden and Norway suggests that a major transformation is underway. The research, published in JMIR Public Health and Surveillance, is a comprehensive cross-sectional analysis of more than 19 million e-commerce orders from Norway and Sweden between 2018 and 2025. It shows that consumers are increasingly moving away from traditional tobacco-based snus in favor of tobacco leaf–free nicotine pouches. Once a niche product, these nicotine pouches now account for the largest share of online oral nicotine sales inRead More →

Study highlights the role of Zelda and Studio Ghibli in fostering exploration, calm, and purpose in life. (Toronto, August 18, 2025) A new study published in JMIR Serious Games by JMIR Publications reveals that playing the open-world video game The Legend of Zelda: Breath of the Wild and watching Studio Ghibli films can significantly improve young people’s overall happiness and sense of purpose in life. Led by researchers from Imperial College London, Kyushu Sangyo University, and Georgia State University, the exploratory randomized controlled study, titled “Effects of The Legend of Zelda: Breath of the Wild and Studio Ghibli Films on Young People’s Sense of Exploration,Read More →